Hypebeast -
22 Nov 2024 20:00
Kiko Kostadinov's ASICS sub-label Novalis is just the tip of the iceberg as his tie-ups with the runner brand expand into new territory. Now the London-based designer's other brand OTTO 598 joins Kostadinov's running list of ASICS partnerships with the new Protoblast-CMLVIII.The lesser-known label's mascot reflects its playful affinity for the absurd, depicting a eerie masked man with digitally-enlarged eyes, staring blankly at the camera in each campaign. The brand's last shoe collaboration wit...
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